Project Overview
Recognized as a leading force in Key Biscayne, Urdapilleta Real Estate is a women-led, boutique real estate firm, attributed for its seasoned expertise, discretion, and highly personalized service.
With over fifteen years of experience, Urdapilleta has built its reputation on deep market insight and a level of service that extends well beyond the closing table. To better communicate these distinguishing qualities to both current and prospective clients, our team developed an elevated brand and marketing strategy designed to strengthen their presence and clarify their voice in the market. To support this strategy, we implemented a cohesive digital approach, including campaign design, enhanced SEO, and targeted email marketing, ensuring every touchpoint remained visually compelling, aligned, and easy to navigate. The result more effectively communicates the brand’s expertise while creating a seamless and engaging experience for its audience.
Services Provided
MARKETING
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Marketing Strategy
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Email Marketing
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Launch Strategy
DESIGN
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Digital Campaign Design
DIGITAL
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UX/UI Audit
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Web Maintenance
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SEO Installation & Optimization
MARKETING
Our team strategically developed their email marketing to support the firm’s evolving brand identity while reinforcing founder Dolores’ position as a trusted real estate authority in Key Biscayne. A multi-campaign approach was created using luxury-forward templates aligned with the new visual identity, pairing editorial design with messaging that balances market expertise, authority and lifestyle positioning. Each email is designed to drive qualified traffic back into the broader brand ecosystem, directing audiences to the website, Dolores’ team, and key points of contact.
STRATEGY
With strategy, the goal is establishing Urdapilleta’s authority and tone while clearly communicating the qualities that set them apart. To accomplish this, our team developed distinct campaign types, property spotlights, service positioning, and market activity, using concise, purposeful/insightful copy that reflects the voice of a luxury brokerage. Each property feature highlights unique selling points and value-driven insights, while messaging consistently reinforces the firm’s continuity of service beyond closing.
