Project Overview
Blending warmth with fresh discovery, Melrose Houston invites guests into an elevated cocktail bar experience where expertly crafted drinks and thoughtful design come together to captivate the senses.
With seasonally evolving cocktails and chef-curated bites, the bar celebrates refined mixology and a vibrant social atmosphere in the heart of Houston. To translate this elevated experience to both current and prospective guests, our team oversees the brand’s social media presence, digital advertising, and email marketing initiatives. We ensure visual excellence through strategically directed photography, videography, moodboarding, and content creation that remains aligned with the brand’s identity. Beyond digital storytelling, we further bring the brand to life through event planning and management, complemented by thoughtful details such as stationery design, VIP activations and invitations, and the seamless design of both physical and digital guest experiences.
Services Provided
MARKETING
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Social Media Strategy
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Social Media Management
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Social Media Advertising
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Email Marketing
DESIGN
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StationEry Design
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Digital Campaign Design
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Social Media Graphics
MEDIA
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Photoshoot Moodboard
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Product Photography
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Lifestyle Photography
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Talent Sourcing
EVENTS
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Event Production
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Talent Sourcing
MARKETING
Intended to reflect the brand’s elevated hospitality identity, our team approached Melrose’s digital presence through curated content, compelling storytelling, and campaign-led programming, guided by thoughtful moodboarding and intentional production oversight across food & beverage, lifestyle, and seasonal moments.
EVENTS
Translating this digital narrative into real-world experiences is essential, ensuring the guest journey remains cohesive across social platforms and in-person interactions through strategic event marketing, activations, and key moments such as New Year’s celebrations and anniversaries. Elevated touchpoints, including bespoke VIP invitation boxes for select guests and partners, further reinforce the brand’s sense of luxury, desire, and community, while generating organic buzz and high-quality content opportunities.
