Project Overview
A legacy redefined—The Dana Agency’s twenty-year evolution merges timeless storytelling with modern precision, creating a brand identity that’s confident, clear, and enduringly relevant.
Celebrating two decades at the forefront of Public Relations, The Dana Agency’s rebrand honors its legacy while embracing modern refinement. The refreshed identity distills twenty years of storytelling into a visual language defined by clarity, balance, and confidence. A minimalist, assertive logotype and thoughtful logo system reflect precision and authority, bridging past and future seamlessly. This evolution extends to a redesigned website that reads like an editorial experience—showcasing the agency’s expertise, client success, and enduring influence. The result is a cohesive, forward-looking brand built for continued impact and relevance.
Services Provided
BRANDING
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Logo & Icon Design
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Visual Identity
MARKETING
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Email Marketing
DESIGN
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Stationary Design
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Digital Campaign Design
DIGITAL
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UX/UI Design
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Full Web Development
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Web Maintenance
REBRANDING
At twenty years, The Dana Agency stands at the intersection of legacy and evolution. For its anniversary, the agency sought a refreshed identity that honored its trajectory while embracing a modern sensibility. The rebrand distilled two decades of storytelling into a visual identity uplift defined by clarity, confidence, and enduring relevance.
A newly designed logotype—minimalist yet assertive—preserves the agency’s core essence while introducing a refined, contemporary edge. The typographic structure emphasizes balance, proportion, and precision, creating a visual rhythm that reflects the agency’s precision and authority within the Public Relations space.
Multiple logo lockups, including a commemorative twentieth-anniversary version, extend the identity with cohesion and intent. Each element contributes to a brand that feels both established and forward-moving, bridging legacy with evolution in equal measure.
WEBSITE
The website extends this evolution into the digital space—a platform that functions less like a portfolio and more like an editorial publication. Built for discovery, it highlights the agency’s expertise, client impact, and industry voice with clarity and precision.
Case studies are presented as narratives, balancing imagery and insight to tell stories of strategy and scale. The result is a cohesive, future-facing platform that celebrates two decades of impact while positioning The Dana Agency for continued relevance and influence.
