Project Overview
Empowering groundbreaking research through digital strategy — simplifying participation, amplifying awareness, and driving a 500% increase in qualified leads for UM’s OCD genetics study.
In partnership with the University of Miami’s Clinical and Translational Science Institute, we developed a digital strategy to drive participation in their groundbreaking study on the genetics of OCD. From ad creative to landing page design, every element was crafted to simplify the sign-up process while maintaining UM’s trusted visual identity. Through a nine-post Instagram grid and targeted ad campaign, we educated audiences, clarified eligibility, and streamlined enrollment both on campus and remotely. By refining creative based on performance insights, engagement surged, resulting in a 500% increase in qualified participant leads.
Services Provided
MARKETING
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Social Media Strategy
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Social Media Landing Page
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Social Media Advertising
DESIGN
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Social Media Graphics
MARKETING
Partnering with the University of Miami’s Clinical and Translational Science Institute, we developed a digital strategy to support their study on the genetics of OCD. From ad creative to landing page design, our goal was to simplify participation while staying true to UM’s visual identity.
Through a cohesive nine-post Instagram grid and targeted ad campaign, we informed potential participants, clarified eligibility, and guided the groundbreaking through an easy sign-up process—whether on campus or at home. After refining creative based on early performance, engagement grew rapidly, increasing qualified leads by over 500%.
