Project Overview
Born in Miami, Florida, Le Club is a luxury Men’s swimwear line that embodies all the qualities of a bright, sunny day spent out on the water.
From swim trunks to rash guards, Le Club carefully crafted designs and tropical patterns bring a little bit of Miami’s sunshine wherever you go.
Services Provided
DESIGN
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Logo Uplift
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Visual Identity
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Trade Show Booth Design
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Digital Campaign Design
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Packaging Design
DIGITAL
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Splash Page Design
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Website Design
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Full Web Development
MARKETING
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Name Conceptualization
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Social Media Strategy
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Social Media Management
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Brand Voice Development
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Digital Campaign
MEDIA
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Talent Sourcing
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Catalogue & Lifestyle Photography
DESIGN
Following in the footsteps of their vibrant swimsuit designs, our team worked to create a visual identity that works hand-in-hand with their laid back, adventurous lifestyle. Our branding team worked to create a modern rebrand of Le Club to showcase their high quality, high end line of apparel. Choosing colors and textures that reminded us of the ocean, sand, and all things vacation was key in creating a distinct and instant brand recognition.
DIGITAL
Following in the vibrant rebrand, our Web Designers created a an all new landing page to highlight and tease the new collection of swim trunks. Utilizing playful brand elements and combining the newly reimagined lifestyle look from our photoshoot, the website was given it’s uplift. Functionality, as always, was at the forefront of our design process. Le Club’s desire to expand its market reach gave our UX/UI designer the opportunity to fine tune not only the layout and design, but also the e-commerce functionality; resulting in a streamlined check-out process.
MEDIA
A new rebrand meant a whole new look for Le Club. Our team coordinated a full lifestyle photoshoot to best showcase Le Club’s adventurous spirit. From sourcing talent to scheduling and coordinating shoot locations, and capturing effortlessly elegant shots, our team made sure to stay on top of it all and provide a seamless experience for all.
MARKETING
Along with creating a strong social media presence, our branding team has created all new digital marketing campaigns to promote the brand’s new 2020 collection. Bold color blocking and minimal designs help create visually appealing messaging and interactive functionality to streamline the point of sale as well as the customer’s shopping experience from email campaign to website.
