Elspiri Swimwear

Project Overview

Miami-based Elspiri Swimwear delivers women contemporary designer swim and beachwear that focuses on celebrating individuality and diversity through their items’ fit and comfort.

Miami-based Elspiri Swimwear delivers women contemporary designer swim and beachwear that focuses on celebrating individuality and diversity through their items’ fit and comfort. The ultimate product for defining your own perfect beauty. With a mission of empowering and fortifying confidence throughout all body types, as a collective, we knew we had to assemble just that.

Services Provided

BRANDING

  • Visual Identity
  • Custom Illustrations
  • Brand Voice
  • Stock Imagery Sourcing
  • Tagline Development
  • Brand Style Guide

MARKETING

  • Marketing Strategy
  • Social Media Strategy
  • Social Media Management
  • Social Media Advertising
  • Email Marketing
  • Influencer Marketing

DIGITAL

  • UX/UI Design
  • E-Commerce Web Design
  • Full Web Development
  • Web Maintenance
  • SEO Installation & Optimization

MEDIA

  • Photoshoot Moodboard
  • Product Photography
  • Lifestyle Photography
  • Talent Sourcing
  • Public Relations

BRANDING

Keeping in mind Elspiri’s approach to swimwear and self-love was essential when composing its visual identity. We wanted to prioritize the showcasing of the brand’s uniqueness in natural beauty through uplifting and vibrant colors, reflecting a welcoming and empowering sensation to consumers while still maintaining its refined and clean finish.

DESIGN

Expanding brand awareness was an important factor of Elspiri’s design process and overall campaign. Our team provided illustrations that were not only visually appealing in coordination with its visual identity, but also encompassed the purpose and mission behind the brand, particularly its vision of self-love and embrace through swimwear.

DIGITAL

“Greece” was the main aesthetic inspiration when our digital team began the Elspiri website and UX/UI design process. As an up and coming brand, our team ensured to include features that visually accommodated first time customers when making purchases. Presenting this client with a user-friendly experience that incorporates a mega menu, strategic placement, rewards program, and language sensitive options to make all the difference when online shopping for that feel-good swimwear.

MARKETING

A campaign that embodied women’s natural figures and overall body positivity is just what our team envisioned for Elspiri’s digital marketing. As a luxury swimwear brand, there is a special fit and function for each form which translates into its different platforms through their range of models and product variety, while still maintaining that polished and vibrant theme.

The Sacred Space

Fireman Derek's