Magic Mike Live

Project Overview

Live extension of the Channing Tatum’s iconic Magic Mike brand, MAGIC MIKE LIVE is an intense 360-degree experience that features some of the world’s most talented performances including outstanding acrobatic, musical, and dance choreography combined to leave you speechless.

Live extension of the Channing Tatum’s iconic Magic Mike brand, MAGIC MIKE LIVE is an intense 360-degree experience that features some of the world’s most talented performances including outstanding acrobatic, musical, and dance choreography combined to leave you speechless. They entrusted our team to launch their US tour in the Magic City with breakthrough custom designs and marketing efforts tailored to the diverse Miami audience to translate this exhilarating, once-in-a-lifetime experience.

Services Provided

BRANDING

  • Market Specific Brand Uplift
  • Custom Animation
  • Brand Voice

MARKETING

  • Marketing Strategy
  • E-Commerce Strategy
  • Email Marketing
  • Content Creation

DESIGN

  • Billboard Design
  • Display Ads Design
  • Collateral Design
  • Signage Design
  • Digital Campaign Design
  • Social Media Graphics
  • Voice Overs
  • Video Campaigns

BRANDING

To showcase the transformative experience of MAGIC MIKE LIVE to the Miami scene, our team elevated the pre-existing brand assets and created customized taglines and design layouts to correspond and catch the eye of the Miami-based target audience. We worked with crops and new layouts to improve informational flow, and adjusted the verbiage to encompass a more risque tone that resonated with the Miami and Latin American markets.

DESIGN

With an already established brand identity, our team generated show stopping designs that captivated their target demographic. To further enhance their advertisements, we used alternative crop methods, reworked their compositions, and incorporated diversity by showcasing fully clothed, cropped, and dynamic stance images in our designs. These modifications were also integrated into our signage, billboard, out of home, display ads, collateral, social media graphics, and digital campaign designs to engage potential customers from both a physical and digital ad standpoint.

MARKETING

Known for their incredible experience Girl’s Night, MAGIC MIKE LIVE needed to express their individuality across the Miami scene. We developed a strategy that personalized and strengthened the brand to effectively target the specific demographic, Miami and Latin American consumers, by using relevant brand language and phrases such as “Miami Just Got Hotter”, “Magic Mike in the Magic City”, and “Hotter than the Heat”. We also drew inspiration from their energetic atmosphere and crafted appealing email campaigns and content creation to bring the brand to life digitally and improve revenue sales to generate that one-of-a-kind experience.

9 Story – 80’s Rewind

Hansen Group