Rhode’s Lemontini Summer Takeover
Campaign Breakdown:
Rhode is known for their creative brand marketing, playful advertisements, and innovative campaigns. This summer, Rhode launched their “Lemontini” campaign alongside their Rhode Summer Beach Club, which was tied to the launch of their “Lemontini” flavored products. It included a limited edition Lemontini Peptide Lip Tint, two new pocket blushes in “sun-flushed shades”, a summer kit, and a new color of their Bubble Phone Case Set in the beaches of Mallorca, the summer club brought Rhode’s minimal aesthetic to a real life setting. Custom decor, themed cocktails, and exclusive merch acted as layered brand touchpoints, each designed to spark content creation and extend the campaigns reach. Leveraging influencer marketing amplified this experience, generating high engagement rates, expanding brand visibility across social platforms, and ultimately driving both product awareness and keeping them at the center of summer trends.
Why it Resonated:
This campaign went beyond just a product launch, it was a lifestyle moment that really tapped into luxury and aesthetic branding. The elements of the “Lemontini” theme tied the products to a bright and refreshing summer vibe, while also creating a tangible beach club that could be experienced. The combination of both digital and physical moments made this campaign feel immersive and elevated. This captured audiences through specific influencer content, a curated luxury look, and a sense of exclusivity, but still felt accessible to customers.
Reaching the Right Crowd:
Rhode’s Lemontini Summer campaign brought together new products, travel experience, and content creation into a single cohesive campaign. From the summer beach club, to the new product launches, every aspect of the campaign was creative and intentional. By touching on the subject of self care, Rhode reached Gen Z and millennial audiences with ideas they love, aesthetic travel and content mixed with community. Publishing and marketing the campaign through influencer marketing, spreading the word like wildfire, Rhode took over summer feed with GRWM’s, unboxing, and their experience at the beach club. Though the activities were exclusive, the campaign offered an immersive experience which made Rhode and its products at the center of the conversation.
The Billboards You Couldn’t Ignore
Campaign Breakdown:
To showcase the dangers of sun exposure and rising skin care rates, the British Skin Foundation created an intense and visually striking campaign in London: live burning billboards. created to represent the effects of sun damage, where the skin was seen starting to blister and brun due to the intense heat of the UV rays. The billboards were scattered across London in some of the busiest areas, making it impossible to miss. As time passed and the billboards burned, a message was slowly revealed. “The damage is done before it shows”. This campaign was supported by digital aspects and social media, warning the public of the sun and encouraging the word to be spread
Why it Resonated:
The campaign’s strong message wasn’t meant for attention, it was a rude awakening done with intention. By replicating skin damage and being able to see it in real time, the British Skin Foundation created a sense of urgency and immediate health risk. It stood out from other polished health ads by excluding the sugarcoating of damages, and being extremely realistic. The installation of the billboards delivered a scarring, yet unforgettable visual, while the rest of the campaign offered the public the knowledge and tools recommended to protect themselves from UV dangers.
Reaching the Right Crowd:
A campaign that delivers a message that people can’t just “scroll” past, a message that was clear and impactful. This campaign was targeted to and really resonated with younger audiences, those who may be constantly exposed to the dangers of the sun with content online, but don’t completely grasp the long term effects and consequences. The campaign included both physical and digital platforms to spark conversation, spread awareness, and prevent irreversible behavior – all without relying on heavy medical talk and long “hard to read” explanations.
