For Tighemi, marketing was developed as a comprehensive strategy—one where storytelling, activations, and commerce worked in sync. We positioned the brand not as a retailer, but as a lifestyle authority, speaking directly to space curators, homeowners, collectors, and tastemakers.

Our support went beyond digital frameworks to include event-driven marketing, where experiences became extensions of the brand and opportunities to build deeper engagement. Content strategies celebrated Moroccan artistry and craftsmanship, while e-blast templates and campaign calendars highlighted new collections, seasonal styling, and brand pillars. Targeted advertising expanded reach and retargeted high-intent audiences, connecting awareness to conversion.

Altogether, these efforts created a marketing system that elevated the brand, engaged audiences across touchpoints, and built momentum between inspiration and action.

The challenge wasn’t to build from scratch—it was to refine what was already there. We approached the site as a living showroom: a place where design, craft, and commerce meet. Navigation was smoothed, discovery became intuitive, and checkout transformed into a seamless finish.

Every detail—typography, layout, product presentation—was elevated to carry the same weight as Tighemi’s physical spaces. The site now speaks the language of the brand: considered, modern, and designed to turn curiosity into commitment.

We redefined Tighemi’s social presence to mirror its position in the market—elevated, cohesive, and conversion-focused. For a brand rooted in heritage and competing in a fast-moving digital landscape, strategy was essential: clarity of voice, consistency of visuals, and campaigns built to convert.

A refined system unified templates, graphics, and product photography, spotlighting collections and artisan stories with consistency. Posting cadence and voice were curated to balance inspiration with commerce, while lifestyle-driven campaigns paired aspirational imagery with shoppable moments.

The result: a social presence grounded in strategy, built to inspire discovery, strengthen brand equity, and drive measurable conversions.

For Tighemi’s newest arrivals, the lifestyle shoot was designed to be both editorial and strategic. Locations were selected to frame the collection in settings that conveyed texture and richness while remaining modern. Moodboards set the tone and palette, guiding styling decisions that emphasized materiality, proportion, and detail. Shot lists mapped a mix of wide atmospheres and close angles, ensuring the collection was captured as both object and environment.

The production was twofold: still photography provided clarity and detail, while video introduced motion, rhythm, and scale. Together, they worked to reveal craftsmanship from multiple perspectives and angles that highlighted form and vignettes that invited context, bringing the brand’s world to life. Styling reinforced the narrative across both formats, presenting each piece with authenticity.

The outcome was a robust content library for usage across channels: storytelling for social, detailed product focus for e-commerce, and immersive assets for a variety of campaigns. Beyond the shoot, the goal was to inspire discovery and generate conversion.

Through Lisa’s Lens: A Photography Showcase

At Tighemi’s Ironside Showroom, photography, design, food, and music converged into a singular experience. Tighemi Co-founder Lisa Walsh’s work provided a striking visual anchor, her lens capturing the spirit of Morocco. The showroom itself became part gallery, part gathering space—home decor pieces framing the narrative and grounding the evening in craft. Culinary pairings from Habibi Miami introduced warmth and flavor, while The French Horn Collective brought rhythm and energy that carried through the night. Every partnership was deliberate, every detail considered, creating an event that unfolded as a living expression of the brand’s lifestyle—immersive, textured, and enduring.