Project Overview
Located in the Plaza Coral Gables, Mottai elevates Japanese dining through precise technique, thoughtful craftsmanship, and innovative interpretations of classic flavors.
With precision-driven cuisine and thoughtfully reimagined Japanese classics, Mottai elevates dining into an immersive experience. Our team translated the restaurant’s mastery and mindful hospitality into a cohesive visual identity, single-page website, and curated social media presence, capturing its balance of heritage and innovation, refinement and warmth. From photography and custom illustrations to collateral, digital content, and marketing initiatives, every touchpoint reflects Mottai’s understated luxury and immersive guest experience.
Services Provided
BRANDING
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Brand Discovery & Research
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Name Conceptualization
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Logo & Icon Design
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Visual Identity
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Brand Voice
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Brand Style Guide
MARKETING
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Social Media Strategy
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Social Media Management
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PR Support
DESIGN
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Stationary Design
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Menu Conceptualization
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Signage & Wayfinding
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Digital Campaign Design
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Social Media Graphics
DIGITAL
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UX/UI Design
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SEO Installation & Optimization
BRANDING
A refined visual identity rooted in Japanese minimalism and cultural symbolism, Mottai’s branding was designed to balance elegance with warm hospitality. Through a restrained wordmark, a fan-inspired icon representing welcome and ceremony, and a nature-driven palette paired with editorial typography and delicate illustrations, the brand captures a sense of craftsmanship, harmony, and understated luxury reflective of its dining experience. Subtle textures, thoughtful layouts, and atmospheric imagery further translate this philosophy across collateral such as menus, signage, business cards, and to-go packaging.
DESIGN
We brought depth through tactile applications—embossed menu covers, textured paper stocks, and foil details that reflect light with understated elegance. This measured use of ornamentation reinforces Mottai’s philosophy of balance and mindfulness, ensuring the brand feels timeless rather than trend-driven.
Altogether, the identity distills Mottai’s essence into a visual language of quiet strength, minimal yet resonant, contemporary yet enduring.
MARKETING
Our team translated Mottai’s brand identity into a cohesive and visually compelling social media presence, supporting the pre-opening phase by building anticipation while showcasing the restaurant’s culinary philosophy, design details, and behind-the-scenes moments. Aligned with their brand voice and visual identity, we balanced understated luxury with warmth and hospitality while translating the restaurant’s architectural aesthetic into a clear visual language across posts and stories.
This approach positioned Mottai within the Coral Gables dining scene while fostering an engaged, hospitality-driven online community that warmly invites guests to be a part of the experience.
DIGITAL
The Mottai Miami website was designed as a single-page experience where users can quickly find everything they need while also getting a sense of the brand. The layout combines custom illustrations, strong photography, and clean typography to reflect the restaurant’s modern Japanese identity while keeping the structure simple and easy to navigate.
Key actions like viewing the menu, learning about the concept, and making a reservation are placed throughout the page so users can access them naturally as they scroll.
