Project Overview
As Queen expands into a new late-night experience shaped by leading DJs and the evolving electronic music scene, the challenge was to create an identity with a point of view of its own. Beginning with naming and concept development, we built a visual and creative direction that could carry the energy of nightlife while remaining unmistakably connected to Queen. From promotional design to digital marketing, each expression was developed to feel more dynamic, more after dark, and distinct from the restaurant experience without losing the refinement the brand is known for.
As part of the Mr. Hospitality portfolio, Queen Miami Beach is recognized for its distinctive approach to hospitality, a blending exceptional culinary program with iconic interior design and a curated guest experience. Our work has extended that vision beyond the restaurant through an integrated approach to branding, marketing, design, digital and events—creating campaigns, collaborations, and innovative brand assets that strengthen its footprint while remaining true to the standards that define the Queen & Mr. Hospitality experience, while reaching new goals.
Services Provided
BRANDING
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Brand Management
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Visual Identity Uplift
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Brand Voice
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Brand Strategy
MARKETING
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Event Conceptualization & Execution
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Social Media Strategy
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Social Media Management
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Social Media Advertising
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Email Marketing Management
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Content Creation
DESIGN
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Brand Collateral
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Brand Deck
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Digital Campaign Design
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Social Media Graphics
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Merchandise Design
DIGITAL
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UX/UI Design
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Web Landing Pages
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Web Maintenance
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SEO Installation & Optimization
