Fireman Derek’s

Project Overview

Local favorite, Fireman Derek’s, is a family owned and operated bake shop that serves unique hand-crafted and savory desserts.

Local favorite, Fireman Derek’s, is a family owned and operated bake shop that serves unique hand-crafted and savory desserts. Founded by former firefighter Derek Kaplan, the Florida native quickly found himself going from battling wildfires to firing up the tastiest treats in the kitchen. With our teams assistance, they were able to not only conquer the hearts and taste buds of our Miami locales, but also of people across the nation. Now, they enlisted our team to revamp their email marketing campaigns, illustrations, and merchandise.

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Services Provided

BRANDING

  • Brand Discovery & Research
  • Name Conceptualization
  • Logo & Icon Design
  • Visual Identity
  • Illustration
  • Brand Voice
  • Brand Style Guide

DESIGN

  • Stationary Design
  • Product Packaging
  • Digital Campaign Design
  • Social Media Graphics
  • Merchandise Design
  • Environmental Signage

DIGITAL

  • UX/UI Design
  • E-Commerce Web Design
  • Full Web Development
  • Web Maintenance
  • SEO Installation & Optimization

MARKETING

  • Social Media Strategy
  • Social Media Management
  • Email Marketing

MEDIA

  • Photoshoot Moodboard
  • Product Photography
  • Lifestyle Photography
  • Product Styling
  • Talent Sourcing

BRANDING

For Fireman Derek’s we made it our mission to refine their visual identity by uplifting their character and personality. To revitalize their brand, we utilized bold, vivid graphics and illustrations in combination with vibrant colors to reflect their fun and playful identity.

PACKAGING

Once we established the new visual direction for the brand, we were enlisted to conceptualize and design the product packaging for Fireman Derek’s. From packaging design their to-go bags and pastry boxes, we delivered a final product that aligned perfectly with the brand’s new visuals and tone of voice. The bold fonts and provocative colors encompass the brand’s sweet new look.

DIGITAL

Our branding and web teams worked together to create a beautiful digital presence showcasing the product line and new brand aesthetic. With user experience at the forefront, the design approach for Fireman Derek’s was based on bold and mouth watering images to showcase their desserts.

MARKETING

To demonstrate their unique hand-crafted and savory desserts we transformed Fireman Derek’s social media and email marketing to reflect their bold and daring desserts. Just like their sweet treats, their social media is now captivating and unique in every way.

The Sacred Space

Dana Bandi