Project Overview
Known for its rich history and culture, Downtown Homestead recently embarked on an expansive revitalization project designed to breathe new life into the historic district.
Downtown Homestead is the heart and soul of Homestead, Florida. Known for its rich history and culture, the area recently embarked on an expansive revitalization project designed to breathe new life into the historic district. As part of the revitalization, The Brand Collective was enlisted to design a fresh brand identity that mirrored Downtown Homestead’s outlook towards the future while capturing its charming spirit.
Services Provided
BRANDING
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Brand Discovery & Research
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Logo & Icon Design
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Visual Identity
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Brand Voice
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Tagline Development
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Brand Style Guide
DESIGN
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Stationary Design
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Digital Campaign Design
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Social Media Graphics
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Billboard Signage
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Signage & Wayfinding
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Monument Signage
DIGITAL
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UX/UI Design
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Full Web Development
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Web Maintenance
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SEO Installation & Optimization
MEDIA
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Photoshoot Moodboard
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Video Storyboard
BRANDING
Inspired by the idea of Downtown Homestead’s transformative journey, we created a logo and icon that manifested an open system as a subtle play on pathways. Also serving as a graphic element throughout the branding, the logo represents the many paths for the future – from the initiatives currently in development as well as those still to come.
DESIGN
The identity system was designed to project Downtown Homestead’s brand values through a bright and optimistic color palette directly taken from colors found around the area. The whimsical typography exudes an inviting and playful nature that pairs perfectly with the location’s distinctive personality.
DIGITAL
The brand identity works seamlessly together to exude a vibrant presence that makes anyone who comes across it smile from cheek to cheek. We showcased Downtown Homestead’s cheerful aesthetic and language throughout print collateral, an interactive splash page, social media and environmental graphics.
