Project Overview
Re-envisioning the modern day American Dream, Quinn Residences is a build-for-rent property management company rooted in community and unique service offerings.
Quinn Residences offers rental residents a sense of community, security, and leisure in newly constructed homes and neighborhoods, without the financial hardship of home ownership. Aiming to bring their core values and mission to life, we guided this project through a full branding process. From name conceptualization and visual identity to designing a brand-new website, we gave the brand a complete uplift.
Services Provided
BRANDING
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Brand Discovery & Research
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Name Conceptualization
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Logo & Icon Design
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Visual Identity
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Brand Voice
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Stock Imagery Sourcing
DESIGN
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Stationery Design
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Digital Campaign Design
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Social Media Graphics
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Brand Presentation
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Investor Deck
DIGITAL
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UX/UI Design
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Full Web Development
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SEO Installation & Optimization
BRANDING
Inspired by the company’s history and its original name “Quintasen,” our team simplified the brand’s name with “Quinn Residences.” A fresh and more approachable take on the brand, the word “quinn” means counsel which highlights the community, service, and guidance aspect of the business. This contemporary name lends to the sophisticated yet approachable brand identity as well as the clean and minimal design of the homes within their communities.
DESIGN
As an innovative brand in the residential industry, we knew that we had to create a strikingly inviting visual identity for Quinn. By combining a classic, yet modern color palette with edgy textures we were able to achieve the out-of-the-box look that Quinn was hoping to achieve. The custom woven pattern created for them highlights the feeling of connection, togetherness, and a feeling of community.
DIGITAL
With their brand new visual identity, Quinn Residences enlisted our team to create a visually stunning website exemplify their exceptional new look. Through the use of clean and refined typefaces and elegant imagery, we created an aesthetically pleasing site that reflects the modern lifestyle and community-driven concept of the apartment complex.
MARKETING
Following the creation of their website, our branding team translated their striking new look to their social media and digital marketing campaign designs. To feature Quinn’s exceptional neighborhoods of single-family homes, we used subdued hues and clean designs to promote emotion-driven messaging, allowing residents to discover the quintessential way of life.
