Cap Cove St. Lucia

Project Overview

Nestled in the idyllic island of Saint Lucia, Cap Cove is an oceanfront hotel and collection of villas offering breezy stays and amenities.

For this seaside hotel, our branding team was enlisted to conceptualize a unique name inspired by the destination and its mystique. Exuding a sense of barefoot luxury, “Cap Cove” draws from the idea of the property as a hidden tropical treasure and is a unique play on cape in French and cove.

Services Provided

BRANDING

  • Name Conceptualization
  • Logo & Icon Design
  • Visual Identity
  • Brand Style Guide

BRANDING

Our branding and design team worked with Cap Cove to establish a vibrant and elegant visual identity that encompassed this luxe nook by the ocean. Through the use warm and cool tones, their color palette and accompanying fonts embody elements and hues found around the tropical paradise of St. Lucia and everything the resort has to offer. Featuring a set of organic shapes throughout their identity helps to showcase the property’s breezy personality.

The Aura Hotel NYC

Chateau on the Ocean