Project Overview
Located in Miami’s luxurious Design District, this restaurant concept offers an experience of opulence and hospitality to curate the ultimate soiree destination.
Located in Miami’s luxurious Design District, this restaurant concept offers an experience of opulence and hospitality to curate the ultimate soiree destination. To embody their affluent aesthetic, our team curated a digital presence and design that enveloped individuals in a culinary journey that matched their beautiful, sophisticated, and inviting experience.
Services Provided
BRANDING
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Visual Identity
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Custom Illustrations
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Brand Voice
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Tagline Development
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Stock Imagery Sourcing
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Brand Style Guide
MARKETING
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Social Media Strategy
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Social Media Management
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Email Marketing
DESIGN
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Stationary Design
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Menu Design
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Brand Collateral Design
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Digital Campaign Design
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Social Media Graphics
MEDIA
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Public Relations
BRANDING
Our team emphasized the essence of living in opulence through an elevated branding concept that highlighted their culinary art style and ornate parties. Through refined illustrations, sumptuous elements, rich colors and textures, we successfully reflected their contemporary take on classic luxury.
DESIGN
Our team merged styles from the Art Nouveau period in Asia and Europe. We drew inspiration from European ornamental reliefs and Asian woodblock prints to curate illustrations that enhance the beautiful essence of the concept. We created a refined and detailed line work to represent their various menu options, including sea, land, plant, sweets, and drinks, outlining their menu selection with their contemporary atmosphere. These inspirations were also integrated into all stationary, brand collateral, social media graphics, and digital campaign designs, displaying a cohesive brand design.
MARKETING
Our team worked strategically to establish the brand’s social media presence to target culinary connoisseurs and Miami socialites using intriguing and refined messaging, tailored hashtags, sneak peaks of their luxurious details, and luscious imagery that seamlessly portrays the restaurant’s ambience. We created email campaigns to encourage readers to join us in celebrating the restaurant’s big launch while also showcasing an inside look into the brand’s concept and personality.
