Project Overview
Located in the heart of Wellington, Ryder Place is a reimagined residential community where classic equestrian heritage meets contemporary living. Inspired by the traditions that define this community, the brand celebrates a lifestyle rooted in connection, craftsmanship, and modern luxury.
Following an extensive property renovation, Dermot Company approached us to lead a complete rebrand for Ryder Place, creating an identity that better reflected the community’s next chapter. Drawing inspiration from the redesigned interiors and Wellington’s internationally recognized equestrian culture, our team developed a brand identity that honors the property’s heritage while introducing a more elevated, contemporary perspective. From strategy and visual identity to environmental design and marketing collateral, every touchpoint was considered to create a cohesive experience that extends beyond the logo.
Services Provided
BRANDING
-
Name Conceptualization
-
Brand Direction Stylescapes
-
Brand Discovery & Research
-
Logo & Icon Design
-
Visual Identity
-
Brand Voice
-
Brand Style Guide
-
Stock Imagery Sourcing
DESIGN
-
Stationary Design
-
Social Media Graphics
-
Signage & Wayfinding
-
Brand Guidelines
BRANDING
The rebrand centered on capturing the spirit of Wellington’s equestrian lifestyle without relying on expected visual clichés. Rather than positioning Ryder Place as simply a horse-centric community, we designed an identity that reflects the character, tradition, and close-knit lifestyle that surrounds it. Inspired by its interior design, the visual system pairs timeless equestrian influences with a more modern expression through refined typography, understated iconography, a sophisticated color palette, and custom illustrations. Complementing the visual identity, the brand voice was crafted to feel warm, inviting, and community-driven. It balances refinement with approachability, creating a tone that feels as welcoming as the neighborhood itself while reinforcing Ryder Place as a place where families, traditions, and everyday moments come together. Every element was brought together within a comprehensive brand system, accompanied by imagery styles that highlighted not only the community’s amenities, but the people and residents who bring them to life.
DESIGN
The Ryder Place identity was intentionally designed to live beyond traditional branding, creating a seamless experience across both the physical property and digital environment. With the renovation introducing new community spaces, our team developed a comprehensive signage and wayfinding system that complemented the updated architecture while strengthening the resident experience from arrival onward. The design elements created extended across stationery, leasing collateral, social media templates, and digital advertising, ensuring every interaction with the brand felt cohesive, reimagined, and unmistakably Ryder Place.
