Project Overview
With a commitment to empowering mothers by providing life-changing solutions they want and need, Imalac gives women the right tools and resources to achieve their breastfeeding goals.
The Brand Collective was enlisted to define the innovative brand’s identity that embodied their nurturing approach to modern motherhood to help launch their first product, Nurture by Imalac.
Services Provided
BRANDING
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Logo & Icon Uplift
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Visual Identity
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Brand Voice
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Tagline Development
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Custom Illustrations
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Brand Style Guide
DESIGN
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Product Packaging
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Print Collateral
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Pamphlet
DIGITAL
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UX/UI Design
MEDIA
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Photoshoot Moodboard
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Art Direction
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Product Styling
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Lifestyle Photography
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Product Photography
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Video Storyboard
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Video Production & Editing
BRANDING
Drawing from the brand’s mission of empowering women, our team created a feminine visual identity featuring flushed and dusky hues to represent the brand tone and feel which is warm, down-to-earth and inviting conveying a look their target consumers can relate to.
DESIGN
A key element to their identity are custom illustrations inspired by natural shapes and the female form. We showcased their visual identity through product packaging, print collateral and an interactive website design.
MEDIA
With Imalac’s new aesthetic, we needed imagery that showcased the beauty of motherhood through pure moments between mother and child. Our team coordinated a full lifestyle and product photoshoot to capture their pumping accessory in use and the signature warmth of the brand. From creating a moodboard to scheduling and art directing the shoot, our team made sure to provide a seamless experience for all.
