Project Overview
Hansen Group, provides clients with expertise, creativity, logistical guidance, and a range of personalized services for any type of event.
After 40 years of being the go-to event catering company in South Florida, Bill Hansen Catering has decided to expand its services and establish a sister company focused on event planning. The new company, Hansen Group, provides clients with expertise, creativity, logistical guidance, and a range of personalized services for any type of event. Their team of experts works to tailor every event to the client’s needs and is there every step of the way to plan every detail. In addition to providing concierge services, Hansen Group serves as a directory for all South Florida venues, entertainment companies, food and beverage services, and event planners, giving clients the freedom to select their preferred experience.
Services Provided
BRANDING
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Brand Discovery & Research
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Logo & Icon Design
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Visual Identity
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Illustrations
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Brand Voice
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Brand Style Guide
DIGITAL
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UX/UI Design
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SEO Installation & Optimization
BRANDING
For the Hansen Group’s visual identity, our team created a concept of a blank canvas, where any type of event can take form. The color palette is dominated by neutral colors, with off-white and off-black being used the most. A bright accent color, Marigold, is used to remind clients that all events are a time for excitement and celebration. The logo is sophisticated yet approachable, with a sans-serif typeface as a base and each character customized for a unique feel.
DIGITAL
Our team made the decision to use grid-like systems throughout the website to convey the importance of planning and organization, which are fundamental pillars of the brand.
