Project Overview
AlmaMente is a health and wellness guidance brand founded by mother and competitive athlete, Claudia Portella.
AlmaMente is a health and wellness guidance brand founded by mother and competitive athlete, Claudia Portella. Rooted in the ethos of fostering positive relationships with food and embracing sustainable lifestyle changes, AlmaMente is here to empower individuals seeking a transformative shift in their daily habits. Claudia entrusted our team to develop her brand started from name conceptualization to creating a well-rounded visual identity.
Services Provided
BRANDING
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Brand Discovery & Research
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Name Conceptualization
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Logo & Icon Design
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Visual Identity
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Brand Voice
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Brand Style Guide
DESIGN
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Stationery Design
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Welcome Kit Design
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Sales Deck Design
BRANDING
AlmaMente delivers a blissful and refined approach to promote personalized and knowledgeable guidance in the health and wellness. Our team developed a brand name and visual identity that reflected the growth of the mind and body itself. Our strategy of targeting the energetic and one-on-one approach, established a bright and light feel through the color palette, brand elements, imagery style, and typography choices.
