Project Overview
For more than two decades, Alinea Hair has been groundbreaking in the hair extension market through both innovation and creativity. Our mission was to help craft a bold new identity and packaging that would empower Alinea Hair to continue to push the boundaries.
Alinea Hair, a Brazilian-founded company with over 20 years of redefining the hair extension market, wanted a visual identity that was both authentic and bold. We developed a brand that embodies sleekness, health, and shine—designed for the creative, licensed hair artist. The brand’s imagery, textures, and core values reflect the company culture, with our work extending across brand identity, product packaging, and web design & development.
Services Provided
BRANDING
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Visual Identity Uplift
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Brand Voice
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Brand Style Guide
DESIGN
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Product Packaging
DIGITAL
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UX/UI Design
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E-Commerce Web Design
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Full Web Development
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Web Maintenance
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SEO Installation & Optimization
BRANDING
Alinea Hair sought a visual identity that exuded sleekness and boldness. Leveraging chrome and silver gradients alongside lifestyle and editorial imagery, our team designed a brand aesthetic that felt both modern and unconventional, perfectly capturing the essence of expertise and luxury in the hair and beauty industry.
PACKAGING
For Alinea Hair’s packaging design, our team conducted an in-depth competitor analysis and market research to develop packaging that not only aligned seamlessly with the brand’s identity but also resonated with consumers and beyond. The result was a design that balanced visual sophistication with practicality. This comprehensive packaging deliverable encompassed their entire product line, including extensions, accessories, and tools.
