Mary Rego is the Visionary Founder and CEO of The Brand Collective As the Founder and CEO of The Brand Collective, Mary Rego is at the helm of the 0.1% of creative agencies owned by women. With almost three decades of experience, she has consistently pushed the boundaries of branding, business development, creative design, and experiential media, delivering innovative solutions for some of the world’s most iconic brands. Driven by her belief that good design can create change – no…
In the ever-evolving landscape of digital marketing, brands are constantly seeking new ways to engage with their customers and drive conversions. One channel that has experienced a significant rise in popularity in recent years is SMS marketing. With the widespread use of mobile devices and the increasing preference for texting, SMS marketing has emerged as a powerful tool for brands to reach their target audience directly. In this blog post, we will explore the reasons behind the rise of SMS…
Long gone are the days when social media was just a fun addition to a traditional marketing strategy or campaign. Now, most brands and businesses understand that social media is important, but aren’t quite sure how to implement it in a way that will drive growth and revenue. Besides the effortless creation of gorgeous content and having master storytellers at your disposal, hiring a social media agency boasts some serious benefits. Here are the top seven: Social media is the…
There’s no question that TikTok has taken over the world of digital marketing quicker than any other social media platform has in recent years. Some might even go on to say its content is “addicting” for being programmed to specifically fit each user’s interests. That being said, it’s also the quickest way to go viral and have your content viewed by thousands of people at a time in a short clip of 15 seconds or more. It is advertising heaven…
From a large portion of the population still working remotely and children having to learn digitally, to virtual doctor visits and smaller group gatherings, one thing that we can all agree on is that being online has taken up a big part of most of our lives in 2021. Social media platforms like Instagram and especially TikTok have boomed in the midst of the pandemic while streaming platforms have seen an uptick in subscriptions. With everyone consuming more digital content…
