With a 2.5 million dollar renovation underway for their Orlando location and with a 2025 Tampa expansion on the horizon, the TBC team was tasked with elevating the brand to unify the new interior design finishes and ultimately capture the essence of exclusivity, exoticness, and effortless chic.

Designed for the discerning palate, the new uplifted visual identity blends macro textures, an expanded duotone color palette, iconic retro imagery with a halftone treatment and sophisticated brand patterns to reflect both the unique dining experience and the elevated flavors that define this exceptional Mediterranean Steakhouse concept.

Our team created a striking visual identity to match all of the elegance and allure of this bespoke steakhouse. Eye-catching color-blocked layouts with boldly pronounced typefaces are paired with a custom pattern inspired by the restaurant’s table tops to create a modern and refined brand identity.

In addition to receiving a fresh new look, our branding team developed custom hand drawn illustrations to inject personality and whimsy into the brand’s overall aesthetic. Application certainly was not limited to digital and traditional print design, as these handsome illustrations served as beautiful garnishes on The H’s signature hand-crafted cocktails.

We knew we wanted to create a website that mixed bold design with clean functionality while capturing the essence of the upscale eatery. The result, a beautifully designed web presence with performance metrics in mind.

Incorporating all elements of our reimagined visual identity, our team created a polished design for the H’s email and newsletter templates to easily communicate events and restaurant happenings. A bold uplift to their social media included lifestyle imagery shot on location, professional food and beverage photography, and custom designed social media graphics to reinforce branding.

Guests rang in 2021 in style at the H Orlando with a grand affair produced by our events team. This glamourous event inspired by Wes Anderson’s The Grand Budapest Hotel was branded from top to bottom to incorporate a unique theme, custom decor activations, themed staff uniforms, and specially curated entertainment and performances. Servers and bartenders donned purple lobby boy uniforms, while living candelabras roamed the dining room and guests danced until morning to the sounds of international DJ and sax musician, Natty Rico.