Project Overview
The Balfour Hotel’s social approach is based on the cultural and historical value of the hotel’s authenticity.
The Balfour Hotel’s social approach is based on the cultural and historical value of the hotel’s authenticity. Immersed in a serene tropical escape, separate from the fast-paced Miami lifestyle, The Balfour Hotel radiates an unparalleled allure, combining unique charm and rich cultural spirit that defines its unique aesthetic. We worked with them to redefine their social media presence to become South Beach’s number one getaway boutique destination.
Services Provided
MARKETING
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Social Media Strategy
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Social Media Management
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Social Media Advertising
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Content Creation
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Influencer Marketing
MARKETING
Our approach enhanced their unique and authentic charm by utilizing a refreshing and inviting tone that was expressed across all social platforms. We uplifted their feed with strategic storytelling, content creation, and brand positioning which was carried out through interactive design and engaging social posts. In the hands of creative and marketing experts, The Balfour Hotel has become the ideal destination for those seeking that long-needed escape.
INFLUENCER MARKETING
Our marketing team orchestrated a strategic influencer marketing campaign. This campaign featured an exclusive picnic set within the tropical atmosphere of the Balfour Hotel. The selected influencers were treated to a delectable spread catered by Mehzcla, while also receiving merchandise from Elpsiri, an exciting new swimwear brand. Through this campaign, we successfully increased brand awareness and created meaningful relationships with both influencers and engaged audiences.
