Project Overview
At Party Cake, you’ll find more than just exceptional sweets; you’ll discover a place where familiar faces and sweet goods come together, inviting you to savor moments of joy and celebration in a truly welcoming atmosphere.
With over 11 locations and thousands of patrons served, South Florida’s most beloved and historic sweet spots, Party Cake Bakery sought a rebrand that would usher in a new era while honoring its legacy of family and community values. A refreshed color palette, updated typography, and modern brand elements laid the foundation for a vibrant visual identity centered on community, fun, and delicious baked goods. Custom illustrations and playful sticker expressions were thoughtfully crafted to capture the bakery’s deep love for baking and its commitment to making every shopping experience feel special.
Services Provided
BRANDING
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Logo & Icon Design
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Visual Identity
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Brand Voice
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Brand Style Guide
DESIGN
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Holiday Menu Design
BRANDING
A rebrand inspired by tradition and joy, South Florida favorite Party Cake tasked our team with refreshing its identity. The goal was to honor its rich origins while crafting a modern, forward-facing look that resonates with both loyal customers and new audiences.
DESIGN
To complement its fresh visual revamp, our team crafted an updated holiday menu that perfectly captured the essence of seasonal sweetness. Designed to cater to everything from large-scale orders to bite-sized delights, the menu showcased a clean, intuitive layout that was as functional as it was visually appealing.
