Project Overview
Modern Farmacy, an online wellness shop curated by its visionary Founder, Karla Dascal, is a sanctuary of plant medicines and sacred healing artifacts.
Modern Farmacy embodies a unique blend of ancestral wisdom and modern biohacking tools. At the core of this brand is the harmonious fusion of nature and technology, symbolizing how our understanding of the natural world’s healing power is viewed through the lens of science and medicine. This concept of merging these two seemingly disparate worlds is at the heart of Modern Farmacy’s identity.
Services Provided
BRANDING
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Logo & Icon Design
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Visual Identity
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Illustrations
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Brand Style Guide
DIGITAL
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UX/UI Design
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E-Commerce Web Design
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Full Web Development
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Web Maintenance
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SEO Installation & Optimization
BRANDING
Modern Farmacy seamlessly intertwines femininity and wellness in its brand identity. The essence of self-care, synonymous with feminine energy and tenderness, permeates the brand’s ethos. Visually, the brand communicates its philosophy of simplicity through a custom logo featuring a clean, modern typeface, reflecting a commitment to uncomplicated healing. Neutral beiges, grays, and a touch of luxurious off-white in the color palette evoke a timeless sense of elegance and the line illustrations, embody the brand’s core values, introducing an organic flow, departing from the clinical aesthetics associated with wellness.
DIGITAL
Modern Farmacy comes to life through it’s digital platform. Our digital mockups showcase the brand in a virtual environment, allowing the consumer to experience the shop in a whole new light. The web design provides an immersive online experience that captures the ethos of Modern Farmacy. The website layout incorporates a nuetral color palettes, line illustrations, and intuitive navigation, ensuring a user-friendly journey that aligns with the brand’s commitment to organic health and wellness.
