Project Overview
Inspired by a unique blend of Mediterranean and Asian influences, MILA set itself apart from the hustle and bustle of Miami Beach’s famed Lincoln Road.
Our designers worked with the MILA team to conceptualize a beautifully timeless visual identity and polished brand voice that captured the beauty and bliss of this ethereal restaurant and lounge. Inspired by a unique blend of Mediterranean and Asian influences, MILA set itself apart from the hustle and bustle of Miami Beach’s famed Lincoln Road.
Services Provided
BRANDING
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Visual Identity
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Brand Voice
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Brand Style Guide
DESIGN
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Brand Book
BRANDING
Effortless, alluring, inviting. We knew that we wanted to capture all of the elements that create the unique experience MILA extends to its patrons. Its refined interiors and ethnic influences helped us tell a story through a warm and textured, minimalist design. Through the use of luxurious finishes, such as leather, hand sewn canvas and other raw, high quality materials, our team was able to create a visual representation of the brand in practice
VOICE
Inspired by the minimalist details of nature, conscious simplicity and laid-back elegance, the MILA concept is based on four fundamental pillars that immerse all the senses and invite for escapism: refined cuisine, bespoke mixology, distinctive design and transporting atmosphere. Drawing from these pillars as well as the idea of “eudaimonia”, meaning divine state of being, our team created a blissfully relaxed tone that embodied the spirit and ethos of MILA.
