Project Overview
Located in the heart of Downtown Miami, Maze Lounge offers guests an unparalleled experience of opulent nightlife hospitality, an elevated cocktail program, and electrifying karaoke entertainment.
Located in the heart of Downtown Miami, Maze Lounge offers guests an unparalleled experience of opulent nightlife hospitality, an elevated cocktail program, and electrifying karaoke entertainment. Our team brought their visual concept to life, seamlessly integrating the brand’s personality into every aspect of the branding, design, digital, and marketing process.
Services Provided
BRANDING
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Logo & Icon Design
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Visual Identity
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Stock Imagery Sourcing
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Brand Voice
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Brand Style Guide
MARKETING
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Social Media Strategy
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Social Media Management
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Social Media Advertising
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Email Marketing
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Content Creation
DESIGN
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Stationary Design
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Menu Design
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Digital Campaign Design
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Social Media Graphics
DIGITAL
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UX/UI Design
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Full Web Development
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Web Maintenance
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SEO Installation & Optimization
BRANDING
Drawing inspiration from the name itself, our branding team embraced the concept of immersing oneself in a captivating maze-like experience. We uplifted the brand’s logo by transforming its design into a mesmerizing maze, incorporating elements like twists and turns while maintaining its “M” symbol. This approach effectively set the brand apart from the rest, establishing its opulent and luxurious identity.
DESIGN
Our team integrated labyrinth features and intricate line elements into both digital and print designs, including stationary, menus, email campaigns, and social media graphics. These designs ensure that the brand’s visual identity is reflected across all platforms, leaving a lasting impression.
DIGITAL
Our web team has successfully brought the Maze Lounge website to life. By employing UX/UI capabilities and SEO installation and optimization, our objective was to seamlessly integrate elements that create a captivating sense of immersion for users from the moment they enter the site.
MARKETING
Our digital marketing team developed enticing email campaigns and curated a cohesive social media feed that truly captured the brand’s luxurious ambiance, providing followers with a glimpse into the premier experience. Moving closer to the soft launch, we refined the social media presence through dynamic content creation and captivating captions, enticing followers to actively engage and join us for an exhilarating night.
