Project Overview
Crafted by spirit industry veterans with over 10 years of experience, Cask & Barrel Club is a one-stop shop for e-commerce alcoholic beverage brands.
Crafted by spirit industry veterans with over 10 years of experience, Cask & Barrel Club is a one-stop shop for e-commerce alcoholic beverage brands. Our team updated the brand with a full 360 approach refining their presence and portraying their expertise.
Services Provided
BRANDING
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Logo & Icon Design
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Visual Identity
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Tagline Development
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Illustrations
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Stock Imagery Sourcing
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Sales Deck
DIGITAL
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UX/UI Design & Optimization
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Website Design
BRANDING
Leaders in their industry providing high-quality services for years, Cask & Barrel approached our team to refresh their branding and establish a strong visual identity, something they hadn’t had in the past. To accomplish these goals, our branding team implemented a 360 brand strategy that elevated, refined, and expanded the brand in a way that portrayed their expertise, high-quality services, and tech-focused approach. The visual identity process focused on presenting Cask & Barrel in the correct manner to their target audience, other businesses. The new branding accomplished all established goals and represented Cask & Barrel’s visual identity by focusing on their strengths and creating an inviting and professional feel that balances the usually masculine world of alcohols with the female-led company.
DIGITAL
With their brand new visual identity, Cask & Barrel enlisted our team to create a custom website with beverage brand businesses in mind – a website that is easy to navigate and visually easy to understand. Through the use of clean and legible type, paired with their new color palette, we created an aesthetically pleasing site that reflects the brand as trustworthy and polished.
